The Art of Influence

Propaganda Postcards from the Era of World Wars

Museum of Fine Arts, Boston, 2018

Role: Exhibition Designer

Team: Curators Lynda Klich and Ben Weiss; Graphic Designer, Eben Haines

This exhibition featured 150 postcards produced between World War I and the end of World War II, presented as both historical documents and exceptional works of graphic design. Select posters and film clips expanded on the central themes and demonstrated how propaganda circulated across different media. Drawn entirely from the Leonard A. Lauder Postcard Archive, the show explored topics including Leaders, Heroes, Villains, Abstractions, Fake News, and Mockery.

Creating Space. The gallery consisted of two adjoining rooms punctuated by several doorways, functioning essentially as a thoroughfare within the museum. The first design challenge was creating a sense of arrival—a visual cue that visitors had stepped into a distinct exhibition despite the surrounding activity. To address this, I used a spatial language based on triangulation to carve out clearly defined zones within the space, giving me the freedom to shape each section to fit its theme. High-contrast dark and light tones on the walls, ceiling, and floor reinforced this sense of arrival, making the spaces feel dynamic and enveloping.

Case Design. The second design challenge was presenting a large number of small, two-dimensional objects in a way that felt legible, varied, and engaging. I developed three case types to offer different modes of viewing and sustain visual interest: angled table cases leaning against the wall, flat wall-mounted cases, and shelf-like cases with dual slots that held plexiglass-mounted postcards upright in parallel rows. This last approach grew out of a large case in the middle of the room, designed to display a series of postcards depicting soldiers in battle; mounting them vertically allowed the figures to read as a collective scene while still letting visitors read the back of each card.

Photos courtesy of MFA, Boston

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